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Introduction 1
Chapter 1. The theoretical basis of research PRICING FOR TRADE 4
1.1 The essence of the prices and pricing 4
1.2 Features of pricing in trade 9
1.3 Methods of regulation of prices in the consumer market 14
Price regulation via discounts of 16
CHAPTER 2. ANALYSIS AND EVALUATION OF PRICING IN 18
2.1. Characteristics of the company LLC "Medkompleks" 18
2.2 The pricing LLC "Medkompleks" 22
CHAPTER 3 Optimization PRICE POLICY of "Medkompleks" 32
3.1. Cost optimization of "Medkompleks" 32
3.2. The calculation of the efficiency of the introduction of measures to optimize pricing policy 37
Conclusion 44
Introduction of the structure: goal, objectives, object, subject, research methods, the structure of the work - on page 2. Conclusion to Chapter Summary - 2 p. 11 analytical tables on the fly, 3 applications.
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