Marketing Research and Situation Analysis

Marketing Research and Situation Analysis Test Responses Synergy
30 questions - rating Good

One of the marketing schools in the USA is ...
Adam Smith School
Columbia University
Philip Kotler School
Cambridge

It is not true that in the analysis and forecasting of marketing systems you can do without ...
an expert
directors
creator
customer’s

The objectives and goals of marketing research include ...
information storage together with processing
collecting, processing, summarizing and storing information
information processing and output
information output in the media

The condition for an optimal level of price elasticity of demand is ...
profit minimization
increase in the price of goods
lowering the price of goods
profit maximization

The principle of multivariance is used ...
during the production and sale of goods
as a result of the prohibition of certain types of advertising, etc.
 in the development of marketing programs, plans for internal development
in case of unforeseen circumstances

Almost every modern society is divided into different ...
social strata
race
castes and varna
steps

The elasticity of demand allows you to measure the degree of reaction ...
consumer price or income changes
consumer on the output of goods
producer demand change
manufacturer to change prices or income

Principles of Marketing ...
reflect the essence of marketing., stem from its modern concept and suggest the effective achievement of marketing objectives
they use the program-targeted method and an integrated approach to achieve their goals, which involves the formation of marketing programs based on the use of a set of marketing tools., their combinations, and not individual marketing actions
reflect the tactics and strategy of actively adapting the production of goods to the requirements of the market with simultaneous targeted impact on it in order to cover marketing of Ex links in the chain of promotion of goods to consumers
they orient the activities of the enterprise as a whole and the marketing service in particular not on the immediate result, but on the long-term perspective of effective communications based on strategic planning and forecasting the behavior of goods on the market

The price elasticity of demand is manifested in the form of a communication eooect ...
price and demand of goods
prices and quality of goods
supply and demand of goods
quality and demand of goods

The general characteristic of various demand groups is defined as ... private indicators
the sum of all Eelichin
minimum value of
maximum value of
average of

... is a set of actions whose execution is expected from a person around him
Position
Role
Status
Position

Internal marketing sources include ...
data from international organizations
official statistics
print data
budget reports

For large firms, the key is ...
development of a fundamentally new product
acceptable level of production costs and risk reduction
creation of a product or type of service that would initiate the formation of a new industry
working capital

The essence of marketing is to ...
concentrate on achieving the end result; production and export activities of the enterprise
enter the market not with the offer of goods and services, but with means of solving consumer problems
the production of goods and the provision of services necessarily focused on the consumer., on demand, on the constant coordination of production capabilities with market requirements
produce only what the consumer needs

The model of consumer behavior can be depicted as black ...
drawer
window
the tunnel
wallet

The marketer´s task is to understand what is happening in the minds of consumers ...
while watching ads
after acquiring a service or product
between the moment of exposure to external stimuli and the decision to purchase
during the period of payment for a service or purchase