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Uploaded: 12.07.2026

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I had a lot of fun writing this book. I have to say that it really challenged me as an artist and photographer, and forced me to invent new ways to work with light and lighting. I hope you will play with and learn from each of the new techniques I have introduced – as much as I enjoyed creating them. As a photography industry dedicated to creating memories that go beyond the ordinary, we must constantly evolve to meet the growing expectations of our customers. If we don’t, visual mediocrity – and perhaps even professional death – awaits us. And we simply cannot let that happen to the business we love and cherish, our creative mission.
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